In The Expectation Paradox , Seth Godin writes: "As word of mouth becomes an ever more important component of marketing, the scales are tipping. Undersell, overdeliver. It's the strategy that works in the long run." As I think: "When
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Read the complete post at http://daptivate.com/archive/2007/06/13/seth-on-the-ending-of-sopranos-and-expectations.aspx