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Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of "Make the Community Part...

Posted to Tom Edwards (Weblog) by Anonymous on 01-14-2008
How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the recession year of 1982. Even with an uncertain...

Posted to Tom Edwards (Weblog) by Anonymous on 01-04-2008
Is That a Kwik-E-Mart???

7-11 just did something that is pretty innovative from a marketing standpoint. They have transformed a dozen stores into Kwik-E-Marts from The Simpsons in an effort to promote the upcoming Simpson's movie . I really like this campaign as it is a great example of reverse product placement and by the...

Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2007

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