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  • Interview with Larry "Major Nelson" Hyrb

    During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts and twitter Major keeps everyone up to...
    Posted to Tom Edwards (Weblog) by Anonymous on 02-21-2008

  • 30,000 and the Future

    One of the best features that the Xbox team introduced was tying in game achievements to a publically viewable profile. What this allowed was for you as a gamer to start building gaming "equity" over time that could then be shared and compared with your friends and others in the gaming community...
    Posted to Tom Edwards (Weblog) by Anonymous on 12-19-2007

  • Tellicast - Halo 3 Launch Event

    Recently I talked about the Halo 3 Pre-Launch Event at the Microsoft campus in Las Colinas. Me, Scott Dockendorf , Karthik Hariharan and Adonis Bitar (disguised as Jason Alexander ) attended the event. It was a great time and our resident film maker Adonis Bitar put together another great Tellicast chronicling...
    Posted to Tom Edwards (Weblog) by Anonymous on 10-02-2007

  • Microsoft Dallas - Halo 3 Pre-Launch Event

    Last night I was one of the lucky few to attend the Microsoft Dallas Halo 3 Pre-launch event. This was an invite only gathering to preview and play Halo 3 before the launch and to just have a good time fragging people left and right. The event started with the obligatory swag bag with Halo T-shirt and...
    Posted to Tom Edwards (Weblog) by Anonymous on 09-24-2007

  • The Halo 3 Marketing Machine

    While flying to New York today I was reading an industry magazine and came across a Halo 3 cross-promotional ad that caught my attention. Outside of this one ad featuring Halo 3 & 7-11 , the teams at Bungie and Microsoft are collaborating with a number of brands and agencies, including the same team...
    Posted to Tom Edwards (Weblog) by Anonymous on 08-15-2007
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