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Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...

Posted to Tom Edwards (Weblog) by Anonymous on 12-01-2008
$44 Billion... Really???

I just flew in from Denver and boy are my arms tired... Seriously though, I enjoyed attending the 2007 Microsoft Worldwide Partner Conference last week. I was even quoted in the Denver Post about being a Microsoft partner. It is always interesting to get an inside look at Microsoft as I have been consulting...

Posted to Tom Edwards (Weblog) by Anonymous on 07-17-2007

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