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  • Social Media and Your Campaign... Where is the Relevance???

    One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...
    Posted to Tom Edwards (Weblog) by Anonymous on 12-01-2008
  • OMMA & Social Networking

    I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry were there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...
    Posted to Tom Edwards (Weblog) by Anonymous on 03-28-2008
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