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  • Social Media and Your Campaign... Where is the Relevance???

    One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...
    Posted to Tom Edwards (Weblog) by Anonymous on 12-01-2008

  • Harvest 2.0 and Advanced Social Analytics

    I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...
    Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008

  • Proximity Marketing

    I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices. A lot of us are glued to our phones (Or iPhones) as...
    Posted to Tom Edwards (Weblog) by Anonymous on 04-18-2008

  • Game Developer Conference 2008

    I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of "Make the Community Part...
    Posted to Tom Edwards (Weblog) by Anonymous on 01-14-2008
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