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Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...

Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008
Dark Marketing

One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone??? This approach caught my attention as it is...

Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2008
Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices. A lot of us are glued to our phones (Or iPhones) as...

Posted to Tom Edwards (Weblog) by Anonymous on 04-18-2008
Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...

Posted to Tom Edwards (Weblog) by Anonymous on 04-17-2008
OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry were there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...

Posted to Tom Edwards (Weblog) by Anonymous on 03-28-2008
Community Server 2008 Logo Unveiled

One of the fun parts of my job is that I work closely with our Creative and Marketing teams in defining the direction of the various brands for our products. After a number of cycles the team has unveiled the new Community Server 2008 logo. I am very excited about the progression of the brand over the...

Posted to Tom Edwards (Weblog) by Anonymous on 03-19-2008
Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of "Make the Community Part...

Posted to Tom Edwards (Weblog) by Anonymous on 01-14-2008
How Do I...????

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop...

Posted to Tom Edwards (Weblog) by Anonymous on 09-13-2007
Is That a Kwik-E-Mart???

7-11 just did something that is pretty innovative from a marketing standpoint. They have transformed a dozen stores into Kwik-E-Marts from The Simpsons in an effort to promote the upcoming Simpson's movie . I really like this campaign as it is a great example of reverse product placement and by the...

Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2007
Where Are We?

In our mini-van, yes I know I just lost major street-cred by referencing the fact that my wife and I do in-fact own a min-van, but it's a fully loaded mini-van thank you very much!!! We have built-in both navigation and DVD systems for the kids. Now instead of actually paying attention to where I...

Posted to Tom Edwards (Weblog) by Anonymous on 07-05-2007

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