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Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices. A lot of us are glued to our phones (Or iPhones) as...

Posted to Tom Edwards (Weblog) by Anonymous on 04-18-2008
Text Messaging & Marketing

SMS based marketing is definitely on the rise. How many of you have received a text based ad, more importantly did you respond? In the month of September alone 4.7 milllion people in the US responded to an SMS ad. That may seem a bit surprising. I know I was surprised to read that data. The trend is...

Posted to Tom Edwards (Weblog) by Anonymous on 11-21-2007

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