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Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...

Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008
London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million dollar investment in Telligent. You can read...

Posted to Tom Edwards (Weblog) by Anonymous on 09-23-2008
Dark Marketing

One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone??? This approach caught my attention as it is...

Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2008
Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices. A lot of us are glued to our phones (Or iPhones) as...

Posted to Tom Edwards (Weblog) by Anonymous on 04-18-2008
Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...

Posted to Tom Edwards (Weblog) by Anonymous on 04-17-2008
OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry were there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...

Posted to Tom Edwards (Weblog) by Anonymous on 03-28-2008
Community Server 2008 Logo Unveiled

One of the fun parts of my job is that I work closely with our Creative and Marketing teams in defining the direction of the various brands for our products. After a number of cycles the team has unveiled the new Community Server 2008 logo. I am very excited about the progression of the brand over the...

Posted to Tom Edwards (Weblog) by Anonymous on 03-19-2008
Halo Expanded

While flying to San Francisco today I will be reading The Flood book 2 of 3 in the initial Halo book series. Normally I read business related books discussing the latest on management, marketing, sales and leadership. On occassion however I like to read something.... fun. Being the avid gamer that I...

Posted to Tom Edwards (Weblog) by Anonymous on 01-21-2008
Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of "Make the Community Part...

Posted to Tom Edwards (Weblog) by Anonymous on 01-14-2008
How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the recession year of 1982. Even with an uncertain...

Posted to Tom Edwards (Weblog) by Anonymous on 01-04-2008

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