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  • Social Media and Your Campaign... Where is the Relevance???

    One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...
    Posted to Tom Edwards (Weblog) by Anonymous on 12-01-2008

  • Harvest 2.0 and Advanced Social Analytics

    I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...
    Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008

  • OMMA & Social Networking

    I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry were there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...
    Posted to Tom Edwards (Weblog) by Anonymous on 03-28-2008

  • Game Developer Conference 2008

    I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of "Make the Community Part...
    Posted to Tom Edwards (Weblog) by Anonymous on 01-14-2008

  • How Do I...????

    While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop...
    Posted to Tom Edwards (Weblog) by Anonymous on 09-13-2007
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