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Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...

Posted to Tom Edwards (Weblog) by Anonymous on 12-01-2008
Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...

Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008
Gears of War 2 Today

I cannot tell you how excited I am that today is the day for Gears of War 2. I will be taking a break from my Fallout 3 side quests to get in some social gaming. I have my Special Edition copy in hand and will be firing it up later this evening. The enhancements to the Unreal Engine look outstanding...

Posted to Tom Edwards (Weblog) by Anonymous on 11-07-2008
New Xbox Experience Preview

Today the New Xbox Experience Preview was released to a small group of users to provide feedback on the upcoming NXE release on the 19th of November. Thanks again to Major Nelson for adding me to the queue to review the NXE. The Update prompts like any other and your system will cycle. Then it took another...

Posted to Tom Edwards (Weblog) by Anonymous on 10-30-2008
Game of the Week - Dead Space

Overview : When we first starting talking to EA about Community Server powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is new IP and it is a true survival/horror title which has an M rating. When gameplay videos...

Posted to Tom Edwards (Weblog) by Anonymous on 10-26-2008
Robblehead Invasion

Today marks the first day of the In.Telligent conference . This is the 2nd conference put on by Telligent and this year we have had a significant turnout for both the business and development tracks. Rob Howard opened the day with a rousing Keynote that reiterated the direction of Telligent. Mark McKinney...

Posted to Tom Edwards (Weblog) by Anonymous on 10-20-2008
Dead Space - Pre-Release Copy

Today I received a copy of Dead Space from our friends at EA Redwood Shores (Thanks MJ & JA). And all I can say is WOW it was worth the wait!!! Oh and did I mention that it was a PS3 copy and not a 360 copy? Shocking I know!?! Community Server powers the Dead Space gaming site and I have been eagerly...

Posted to Tom Edwards (Weblog) by Anonymous on 10-10-2008
London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million dollar investment in Telligent. You can read...

Posted to Tom Edwards (Weblog) by Anonymous on 09-23-2008
Detroit Belle Isle Grand Prix

Thanks to our friends with the Microsoft Automotive team I had the privilege to join them for this past weekends Detroit Belle Isle Grand Prix . I have never attended an IRL, Le Mans Series or an SCCA SPEED World event so I got to experience all three in one location. It was a great event! Being a guest...

Posted to Tom Edwards (Weblog) by Anonymous on 09-03-2008
O Canada

Last week I traveled to Vancouver on business and as usual there is an interesting story from the trip. We initially flew into Vancouver to meet with Electronic Arts and various clients but we had also scheduled a meeting in Seattle (Roughly 2 hours away) so we jumped into the rental and drove towards...

Posted to Tom Edwards (Weblog) by Anonymous on 08-21-2008

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