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Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...

Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008
Dark Marketing

One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone??? This approach caught my attention as it is...

Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2008
Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...

Posted to Tom Edwards (Weblog) by Anonymous on 04-17-2008
OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry were there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...

Posted to Tom Edwards (Weblog) by Anonymous on 03-28-2008
How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the recession year of 1982. Even with an uncertain...

Posted to Tom Edwards (Weblog) by Anonymous on 01-04-2008
Text Messaging & Marketing

SMS based marketing is definitely on the rise. How many of you have received a text based ad, more importantly did you respond? In the month of September alone 4.7 milllion people in the US responded to an SMS ad. That may seem a bit surprising. I know I was surprised to read that data. The trend is...

Posted to Tom Edwards (Weblog) by Anonymous on 11-21-2007
Teaching & Learning

January 2008 will be 5 years for me as an adjunct faculty member of Wayland Baptist University . Initially I taught courses such as Principles of Marketing, Market Promotion, Consumer Behavior and Global Marketing on campus. Now I am a member of the Virtual Campus focusing mainly on distance education...

Posted to Tom Edwards (Weblog) by Anonymous on 11-19-2007
How Do I...????

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop...

Posted to Tom Edwards (Weblog) by Anonymous on 09-13-2007
20,000 points!!!

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts . One thing about me is that I am very competitive and focused on results. I like to set goals...

Posted to Tom Edwards (Weblog) by Anonymous on 08-05-2007
$44 Billion... Really???

I just flew in from Denver and boy are my arms tired... Seriously though, I enjoyed attending the 2007 Microsoft Worldwide Partner Conference last week. I was even quoted in the Denver Post about being a Microsoft partner. It is always interesting to get an inside look at Microsoft as I have been consulting...

Posted to Tom Edwards (Weblog) by Anonymous on 07-17-2007

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