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  • How Do I...????

    While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop...
    Posted to Tom Edwards (Weblog) by Anonymous on 09-13-2007
  • Is That a Kwik-E-Mart???

    7-11 just did something that is pretty innovative from a marketing standpoint. They have transformed a dozen stores into Kwik-E-Marts from The Simpsons in an effort to promote the upcoming Simpson's movie . I really like this campaign as it is a great example of reverse product placement and by the...
    Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2007
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