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  • Social Media and Your Campaign... Where is the Relevance???

    One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...
    Posted to Tom Edwards (Weblog) by Anonymous on 12-01-2008

  • Harvest 2.0 and Advanced Social Analytics

    I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...
    Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008

  • Community Server 2008

    On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...
    Posted to Tom Edwards (Weblog) by Anonymous on 04-17-2008

  • How Much??? Really ?!?

    How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the recession year of 1982. Even with an uncertain...
    Posted to Tom Edwards (Weblog) by Anonymous on 01-04-2008

  • Where Are We?

    In our mini-van, yes I know I just lost major street-cred by referencing the fact that my wife and I do in-fact own a min-van, but it's a fully loaded mini-van thank you very much!!! We have built-in both navigation and DVD systems for the kids. Now instead of actually paying attention to where I...
    Posted to Tom Edwards (Weblog) by Anonymous on 07-05-2007

  • Why Telligent?

    One of the more frequent questions I get is why Telligent ? I joined the Telligent team about a year and half ago. Previously I was a co-founder of a Professional Services firm that focuses on custom application development and works extensively with Microsoft . I was the VP of Sales & Marketing...
    Posted to Tom Edwards (Weblog) by Anonymous on 04-22-2007
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