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  • Social Media and Your Campaign... Where is the Relevance???

    One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...
    Posted to Tom Edwards (Weblog) by Anonymous on 12-01-2008

  • Harvest 2.0 and Advanced Social Analytics

    I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...
    Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008

  • London & Intel

    What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million dollar investment in Telligent. You can read...
    Posted to Tom Edwards (Weblog) by Anonymous on 09-23-2008

  • Game Developer Conference 2008

    I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of "Make the Community Part...
    Posted to Tom Edwards (Weblog) by Anonymous on 01-14-2008

  • How Much??? Really ?!?

    How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the recession year of 1982. Even with an uncertain...
    Posted to Tom Edwards (Weblog) by Anonymous on 01-04-2008

  • MySpace.com and Community Server

    Over the past year we have been working with the MySpace.com team to position Community Server as the engine to the MySpace.com forums and blogs. Recently the MySpace.com team launched the Community Server powered forums. From a scalability perspective this posed some unique usage scenarios as MySpace...
    Posted to Tom Edwards (Weblog) by Anonymous on 10-09-2007
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