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  • Harvest 2.0 and Advanced Social Analytics

    I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...
    Posted to Tom Edwards (Weblog) by Anonymous on 11-11-2008

  • Dark Marketing

    One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone??? This approach caught my attention as it is...
    Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2008

  • Community Server 2008

    On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...
    Posted to Tom Edwards (Weblog) by Anonymous on 04-17-2008

  • OMMA & Social Networking

    I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry were there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...
    Posted to Tom Edwards (Weblog) by Anonymous on 03-28-2008

  • How Do I...????

    While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop...
    Posted to Tom Edwards (Weblog) by Anonymous on 09-13-2007

  • Is That a Kwik-E-Mart???

    7-11 just did something that is pretty innovative from a marketing standpoint. They have transformed a dozen stores into Kwik-E-Marts from The Simpsons in an effort to promote the upcoming Simpson's movie . I really like this campaign as it is a great example of reverse product placement and by the...
    Posted to Tom Edwards (Weblog) by Anonymous on 07-06-2007

  • Where Are We?

    In our mini-van, yes I know I just lost major street-cred by referencing the fact that my wife and I do in-fact own a min-van, but it's a fully loaded mini-van thank you very much!!! We have built-in both navigation and DVD systems for the kids. Now instead of actually paying attention to where I...
    Posted to Tom Edwards (Weblog) by Anonymous on 07-05-2007

  • Why Telligent?

    One of the more frequent questions I get is why Telligent ? I joined the Telligent team about a year and half ago. Previously I was a co-founder of a Professional Services firm that focuses on custom application development and works extensively with Microsoft . I was the VP of Sales & Marketing...
    Posted to Tom Edwards (Weblog) by Anonymous on 04-22-2007
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