Strategic planning, execution and constant measurement are the key factors in taking an organization from good to great. Currently each member of the Telligent leadership team is drafting a business plan for their respective areas of the business. That means I had the privilege to prepare 3 (Product Sales, Services Sales, & Marketing). The focus of the documents are to review goals to close out FY07, but more importantly to define a roadmap of where we expect to be and how we expect to get there in 3 years.

This exercise is key as with any organization that handles the amount of business that we do you can get caught up in the day-to-day activities and not necessarily keep a razor sharp focus on where we need to go. We have outlined aggressive but achievable revenue goals and expectations and it is a great exercise to pause and take a macro view of the organization to ensure that all teams are working towards the same objectives.

I look forward to the presentations on Monday and more importantly the specific action items that will result from the meeting. This is a very exciting time as 2008 looks to be another phenomenal year across all areas of the organization.

Read the complete post at http://feeds.feedburner.com/~r/Theblackfin-ThoughtsFromTomEdwards/~3/143419285/are-we-there-yet.aspx