I have been very satisfied with both generations of iPhones to date. But when there is a problem I have been even more impressed with Apples customer service.

A few days ago I dropped my new 3G on the hard floor at work. I have dropped my iPhones numerous times and the worst that has happened is a dent or a scratch. But this time the phone landed face down on the floor and shattered the glass like a windshield hit by a Mack truck.

So that somewhat impedes your ability to use the phone as glass shards in your face is not the most conducive way to conduct business.

I originally purchased through an AT&T store but I called the local Apple store to talk to support about my options since I had not purchased Apple Care. So an appointment was made with their Genius Bar for the next day.

I arrive, bypass the still long line for the iPhone and get into my appointment earlier than anticipated. The associate was very helpful and he initially stated there is a cost of $200 to replace for this type of damage. But as we wrapped up the exchange it turned out to be at zero cost. The only advice was "just don't let it happen again".

So needless to say that was a $200 swing. Apple did not have to do that, I would have paid the $200 to swap my phone, but the fact that they were so accommodating and stood behind their product gives me a new sense of appreciation for Apple.

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