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• Detroit Belle Isle Grand Prix

  Thanks to our friends with the Microsoft Automotive team I had the privilege to join them for this past weekends Detroit Belle Isle Grand Prix . I have never attended an IRL, Le Mans Series or an SCCA SPEED World event so I got to experience all three... Posted Sep 03 2008, 10:42 AM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, TheBlackFin, The Black Fin, Microsoft, IRL, Le Mans, Detroit Belle Isle Grand Prix

• Star Wars: The Force Unleashed Demo

  I have to say that it takes a lot to get me excited about a game title. But nothing has gotten my attention more recently than the upcoming release of Star Wars: The Force Unleashed . This has the potential to be one of the best Star Wars titles ever... Posted Aug 24 2008, 06:19 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Tom Edwards, Xbox 360, TheBlackFin, The Black Fin, Star Wars

• O Canada

  Last week I traveled to Vancouver on business and as usual there is an interesting story from the trip. We initially flew into Vancouver to meet with Electronic Arts and various clients but we had also scheduled a meeting in Seattle (Roughly 2 hours away... Posted Aug 21 2008, 09:07 AM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, EA, TheBlackFin, The Black Fin, Electronic Arts, Canada

• Episodes of a Dad - Part 3 - Pikachu

  I knew it was a matter of time until this day would come. I just did not think it would come this soon. I consider myself a decent gamer, 45,000+ gamerscore, but on this day my 6 year old son absolutely obliterated me on Super Smash Bros. Brawl on the... Posted Aug 09 2008, 09:44 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, TheBlackFin, The Black Fin, Episodes of a dad

• Call of Duty 6

  Activision has announced Call of Duty 6 will drop in 2009 and your favorite and mine Infinity Ward will be at the helm! This is interesting news as Call of Duty: World at War (aka Call of Duty 5) has yet to release and does not have a ship date. No word... Posted Aug 06 2008, 09:18 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Tom Edwards, Xbox 360, TheBlackFin, The Black Fin, Call of Duty 6

• RROD Update

  I posted earlier about the Red Ring of Death . Less than 24 hours after the issues started I have a brand new Xbox Elite back up and running. I had purchased the additional 2 year warranty from Best Buy when I originally bought the console. This has turned... Posted Aug 03 2008, 12:00 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Microsoft, Red Ring of Death

• Red Ring of Death x 3

  Well once again I am a victim of the dreaded Red Ring of Death . For those of you unfamiliar with the term it basically means that my Xbox 360 has fried.... again. This time my beloved Elite system froze in the middle of a Soul Calibur 4 session. Yoda... Posted Aug 02 2008, 11:00 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Microsoft, Red Ring of Death

• Episodes of a Dad - Part 2

  Today was our last day in Dallas before our vacation to Destin, Florida. You know, a day to get everything packed and ready for the fun in the sun to come. But today was one of those days that you could make a really funny movie out of or just break down... Posted Jul 18 2008, 04:00 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, TheBlackFin, The Black Fin, Gavin Edwards, Episodes of a dad

• Xbox Live Fall Update - E3

  Today at E3 Microsoft previewed the upcoming fall Xbox Live update. And what changes there will be. The interface is obviously moving towards more of a Mac/Vista look and feel. Gamercards are still around as will your gamerscore, but my first question... Posted Jul 14 2008, 06:30 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Wii, Game of the Week

• 270

  Why 270? What does it mean? Why is it the title of this post? This number is very meaningful to me. Well at least today it is. You see 270 represents the number of days between the last shutout in our office hockey competitions. The last time it happened... Posted Jul 14 2008, 05:40 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, Xbox 360, Telligenti, TheBlackFin, The Black Fin, NHL 2K8

• iPhone 3G Adventures

  It is done!!! I finally got my iPhone 3G around noon today but not without some adventure and waiting in the process. I would love to hear anyone elses stories around waiting for the phone today. I stopped in at a local mall this morning to see if I could... Posted Jul 11 2008, 09:18 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, Dallas, TheBlackFin, The Black Fin, Apple, iPhone 3G

• iPhone 3G

  Are you going to get the iPhone 3G? If so why? Are you a current iPhone user or have you held out waiting for a faster network? I am very interested in the study of Consumer Behavior. Especially around brands that transcend their categories and become... Posted Jul 07 2008, 09:27 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, TheBlackFin, The Black Fin, iPhone, Apple, 3G, iPhone 3G

• Dark Marketing

  One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone... Posted Jul 06 2008, 02:20 PM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, viral marketing, marketing, marketing strategy, TheBlackFin, The Black Fin, Dark Marketing

• Spore Creature Creator

  I recently took a trip to London for business to discuss Community Server strategy with members of the Eidos Interactive team as well as our friends at Electronic Arts (Europe) at their new offices in Guildford. Aside from getting a sneak peek at some... Posted Jun 21 2008, 11:44 AM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, Community Server, EA, CS, TheBlackFin, The Black Fin, Electronic Arts, Community Server 2008, Spore

• Game of the Week - Ninja Gaiden II

  One of my all time favorite games was the original Ninja Gaiden on the NES. I still remember the opening cut scenes ... that was all about the story that you needed to know... you knew it was time to start slashing away. When I first heard the news about... Posted Jun 11 2008, 12:00 AM by TheBlackFin - Thoughts from Tom Edwards Filed under: Telligent, Tom Edwards, Xbox 360, achievement points, Black Fin, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Ryu Hayabusa, Ninja Gaiden II, Ninja Gaiden 2